GAMBLING LEGAL IN ALL 50 STATES!

GAMBLING LEGAL IN ALL 50 STATES!

MARKETING: A LEGAL FORM OF GAMBLING

Go to any casino. Put your money down on any game. Each one is set up with the odds against you. But there is a form of gambling allowed in every one of the 50 states where you can strategically increase your odds and obtain multiple returns on your money. Yes, you can lose money, but the more savvy you are, the more secrets you learn, the better your chances are of generating higher winnings.

The name of the game is, MARKETING.

From my earliest days in the marketing field, I often thought, “Marketing is a legal form of gambling.” You take chances with your money. You might get a little back. You might get a lot back. How do you decide which risks to take and how much to put down on the table, when to stay in…when to cut and run? Many times, when pitching for a new marketing account, I would explain this. With marketing, rest assured that you can keep throwing money at marketing, and there is never a guarantee that you will get your money back. You might get a little back, you’ll probably get some of it back, and the odds decrease on doubling, tripling, quadrupling it or more. Most importantly, there are shrewd ways of increasing your odds…there is always a chance at a jackpot.

Like in poker, the more skilled you are at reading the cards, knowing the odds, knowing where luck is required, and being able to read the other players, the better your chances of winning. The less skilled you are in marketing, the more the game is pure luck, like picking one number in roulette. Put your money on a number, and there’s a small chance you’ll hit, but the big odds are…you won’t. Take less of a gamble on red or black, and you might win, but not that much more than the amount you invested. In some cases, you can hit a massive return by being bold and reckless, but those opportunities are extremely rare.

How do you gamble with savvy, safety, style and a little bit of daring?

SPREADING YOUR MARKETING DOLLARS AROUND:
TRADITIONAL MARKETING VERSUS MODERN

In roulette, you’re not bound to stick to any one number. The smarter way to play roulette is to hedge your bets by putting stacks of chips on several numbers. If any of those hit, you get several times the return. Though you hit, you lose on all the numbers which don’t hit. Play it smart, and you increase your odds of winning.

A solid marketing plan is like splitting your bets. You put x-number of dollars here, y-number there, z-number there, and leave a little to play around with.

Traditionally, there were a far smaller number of options (or marketing channels) to choose from in terms of where to spread your money. Think of a roulette wheel with fewer numbers on it, and because of that, a much higher chance of winning! The primary channels back then were: Corporate identity and branding, television, radio, Yellow Page listings and ads, magazine ads, trade journals, local print publications, trade shows, point of sale displays, environmental graphics, printed materials, direct mail, PR, your sales force, and a few others.

Now? Start fracturing almost all of those channels above into digital media. Radio alone has fractured into the traditional AM/FM broadcasts to satellite, digital radio, and streaming services, like Pandora and Apple Music. Television? Same thing… all the digital channels, streaming services, cable, satellite…

YOU HAVE WHAT I WANT,
BUT HOW DO I FIND YOU IN THE FIRST PLACE?

In most every case, if your prospective customer is not finding you on the internet on his or her own, they come to your site through other marketing channels, business cards, brochures, television, internet advertising, print ads, etc.

Back in the old days… 20 years ago and more, you needed a Yellow Page listing to show up on the local map (better yet, a paid ad to dominate the map). Some people in marketing these days probably don’t even know what the Yellow Pages were. These days, you have to be found, and the place where most people will find you is on the internet. If you rely on web searches to locate you, you have to put your money down on sound SEO strategies or hope that local indexes are ranking you. That’s a MUST number on the roulette wheel to hedge some of your bets. There are several of SEO strategies and SEM strategies and the algorithms, and strategies behind them are constantly changing and updating for now.

Back in the day, besides a Yellow Page listing, you could increase your slice of the marketing pie and increase your odds by rolling the dice on print collateral. As I see it, the best bet for collateral these days is to point others to a phone number or your web site. Your web site IS the modern version of print collateral. What’s fantastic about your web site is that it’s live. You can change it whenever you want without the extra cost of another print run. There are several gambles you take on your web site. Is it easy to navigate? Does it communicate a clear message? Is the message compelling enough to drive the prospective customer to respond? Change things up here and there for a month at a time, track results, look at your web site statistics and increase your odds by predicting which changes created a higher response and go back to older material if it generated a higher response.

GET THE MESSAGE?
KNOW YOUR AUDIENCE’S “TELLS” 

In poker, every player has their tell. “Poker face,” is a term used for someone who has few (if any) tells. Do they touch a finger to their temple when they have a great hand? Do the corners of their mouths tighten if they have a bad hand, but choose to bluff?

How well do you know your audience? What gets them to respond? What do they think is important? What makes them feel pain if they aren’t using your product or service? What draws them to offerings by your competitors? What are the strengths you are offering? What are the weaknesses? How are you going to present yourself in the best light? What are they “telling” you when you communicate with them?

One of the most important ways to make sure you are getting maximum response is with the right message. Regardless of the media you are using, a powerful, attractive message will bring in the most response. Every channel you use involves messaging. A substantial number of channels also require visuals. Are those visuals catching the eye of the prospective customer in an appealing way?

GOT THE MESSAGE?

Hopefully, you gained a few insights from this article about how critical it is to have a powerful message, how to spread it around, and that it’s important to make changes that continually improve the effect on customer response.

Feel free to ask me any questions if you’re curious and would like to delve even deeper into any aspect of marketing.

Good “luck!” Hopefully, with marketing SKILL, you won’t need it!

Alon Feder
Marketing Executive

Increased Awareness About Bullying…Is It Effective?

Yes, it’s a good idea to raise awareness about bullying, and have bullying lectures, demonstrations and conferences. It can REDUCE bullying. But, it will not eliminate bullying.

If your child is being bullied, will you depend on, “raising awareness” to eliminate it?

What’s the most effective way to stop bullies?

The best chance children have to overcome bullying is to learn to be in control of their own lives. To be confident. To make sure the bully knows they will not be a weak and easy target.

Yes, it is almost ALWAYS scary when you first make the decision to do something about it… To REALLY stand up against it. It can be a gut wrenching decision to imagine your child’s first steps against bullying… But, can bullying be eliminated? Teachers and other adults can’t eliminate it. If they could, they would have done so already.

If your child is being bullied today, will a lecture in the school stop the bullying tomorrow? Will there even be a lecture in the school?

At some point, to eliminate bullying, we must actually do something about it. There MUST be some kind of first step.

So, what are those first steps toward going to look like? Will your child fail? Will your child get hurt? What do we do?

The shortest route to end bullying is
to not be intimidated by bullies.

Yeah, well, bullies are successful at intimidating. That’s what they do. So, of course, it would be great if our children wouldn’t be intimidated. You can’t wave a magic wand and get our children to no longer be intimidated.

Maybe there isn’t a magic wand, but there is something else. How do we move quickly from being intimidated to not being intimidated without taking risks? Without getting hurt?

Here’s the thing…Self-confidence is kryptonite to bullies.

This is super important…
Self-confidence is KRYPTONITE TO BULLIES.

Do you ever see bullies picking on the confident kids? It’s difficult to imagine they would.

We want our children to face their daily life with confidence. We don’t want our child to stumble into a future, feeling tormented on some level. Negative feelings drag a child’s heart down. It’s tougher to face life, knowing a bully will intimidate you again one day soon… and again… and again, just like the day before.

Imagine the sadness a bullied child carries around every day. Will every ounce of that sadness disappear completely when they graduate? Not likely. And why wait that long anyway? If nothing is done about it on some level, right now, it can weigh their hearts down… in relationships, at work, when they have a family of their own. It’s frustrating!!!

A happy child is a child who feels good about overcoming challenges. The child is NOT weighed down. Where do you imagine children learn to confront obstacles… to develop a sense of achievement? How about a structured environment where they blossom and learn to face hurdles… to accomplish what they set their mind to. To be persistent. To grab the gold ring!

Tiger Schulmann’s martial arts instruction instills an intense, focused mindset. This goal-directed mentality coupled with a non-quitting spirit overcomes obstacles… overcomes bullying. Bullying is a systematic process. We teach children about the process and how to diffuse it as soon as they see it developing. When bullying is stopped in its initial stages, it doesn’t lead to violence. When your child learns not to be intimidated, bullying stops.

Bullies don’t pick on children who feel confident and accomplished. They pick on kids they can intimidate.

It’s that simple. We teach children, even some of the most unconfident, timid children NOT to be intimidated… To believe in themselves… To know they are a valuable, gifted person who can pursue life without getting knocked down. And, if their pace is slower than others? SO WHAT! Go for it! Keep making progress! Keep moving. You can do it!

We will NOT allow your child to feel as if they are not progressing. They will ALWAYS be making progress. Sometimes, it might not feel like they’re making progress. But… that’s a fake feeling… that’s when we’re unconsciously making the decision between quitting, and not quitting. And we teach children not to quit!

Here’s something else you may have never guessed…

Many of our instructors,
all of them dedicated,
hardworking professionals
were victims of bullying themselves.

Yep! Many of these super-confident, highly-trained martial arts instructors were once bullied. They suffered systematic taunting designed to drain them of their optimism, joy, and confidence

They are so dedicated to helping the victims of bullying and have so much compassion, that they own their own schools. That’s how they, “give back.” They help kids who suffer through what they suffered through. Yes, these are martial arts instructors who are empathetic and honestly care about kids… They were tortured once too.

Well? Do we rely on raising awareness about bullying
to stop the bully who’s tormenting your child?

Remember your child’s first steps? How you were afraid they might fall? Taking the steps to stop bullying can feel the same way. Before you know it, your child is running, playing, jumping, having a great time. In hindsight, it’s easy to laugh how we gasped when we thought our child fell. Enrolling your child in martial arts can feel the same way. You can look back and see that your hesitation was unfounded. You enrolled them when they were stumbling, afraid and bullied. Now they’re running.

 

Help your child stand up and take the first step

They can pursue a life without worrying about what will happen in school that day. When a bully tests them to decide if your child is an easy target, your child will be confident and know — they will not be intimidated. No, not by this bully kid. In nearly every case, the bully will move on.

To find out how we can help your child overcome bullying, we offer a 1-hour FREE TRIAL. They will participate in a class and you can meet with an instructor, an anti-bullying expert with over a decade of experience to discuss how we will build confidence in your child and put an end to the bullying. Contact your nearest Tiger Schulmann’s MMA school to set up an appointment for a FREE TRIAL. We’ll even throw in a FREE pair of training gloves with the lesson.

We deeply care about bullied children and know how to overcome bullying. Call 800-52-TIGER for a consultation and the free trial if you know, or even suspect, that your child is being bullied.

Alon Feder
Director of Marketing
Tiger Schulmann’s Martial Arts

GAMBLING LEGAL IN ALL 50 STATES!

poker

MARKETING: A LEGAL FORM OF GAMBLING

Go to any casino. Put your money down on any game. Each one is set up with the odds against you. But there is a form of gambling allowed in every one of the 50 states where you can strategically increase your odds and obtain multiple returns on your money. Yes, you can lose money, but the more savvy you are, the more secrets you learn, the better your chances are of generating higher winnings.

The name of the game is, MARKETING.

From my earliest days in the marketing field, I often thought, “Marketing is a legal form of gambling.” You take chances with your money. You might get a little back. You might get a lot back. How do you decide which risks to take and how much to put down on the table, when to stay in…when to cut and run? Many times, when pitching for a new marketing account, I would explain this. With marketing, rest assured that you can keep throwing money at marketing, and there is never a guarantee that you will get your money back. You might get a little back, you’ll probably get some of it back, and the odds decrease on doubling, tripling, quadrupling it or more. Most importantly, there are shrewd ways of increasing your odds…there is always a chance at a jackpot.

Like in poker, the more skilled you are at reading the cards, knowing the odds, knowing where luck is required, and being able to read the other players, the better your chances of winning. The less skilled you are in marketing, the more the game is pure luck, like picking one number in roulette. Put your money on a number, and there’s a small chance you’ll hit, but the big odds are…you won’t. Take less of a gamble on red or black, and you might win, but not that much more than the amount you invested. In some cases, you can hit a massive return by being bold and reckless, but those opportunities are extremely rare.

How do you gamble with savvy, safety, style and a little bit of daring?

SPREADING YOUR MARKETING DOLLARS AROUND
TRADITIONAL MARKETING VERSUS MODERN

In roulette, you’re not bound to stick to any one number. The smarter way to play roulette is to hedge your bets by putting stacks of chips on several numbers. If any of those hit, you get several times the return. Though you hit, you lose on all the numbers which don’t hit. Play it smart, and you increase your odds of winning.

A solid marketing plan is like splitting your bets. You put x-number of dollars here, y-number there, z-number there, and leave a little to play around with.

Traditionally, there were a far smaller number of options (or marketing channels) to choose from in terms of where to spread your money. Think of a roulette wheel with fewer numbers on it, and because of that, a much higher chance of winning! The primary channels back then were: Corporate identity and branding, television, radio, Yellow Page listings and ads, magazine ads, trade journals, local print publications, trade shows, point of sale displays, environmental graphics, printed materials, direct mail, PR, your sales force, and a few others.

Now? Start fracturing almost all of those channels above into digital media. Radio alone has fractured into the traditional AM/FM broadcasts to satellite, digital radio, and streaming services, like Pandora and Apple Music. Television? Same thing… all the digital channels, streaming services, cable, satellite…

YOU HAVE WHAT I WANT,
BUT HOW DO I FIND YOU IN THE FIRST PLACE?

In most every case, if your prospective customer is not finding you on the internet on his or her own, they come to your site through other marketing channels, business cards, brochures, television, internet advertising, print ads, etc.

Back in the old days… 20 years ago and more, you needed a Yellow Page listing to show up on the local map (better yet, a paid ad to dominate the map). Some people in marketing these days probably don’t even know what the Yellow Pages were. These days, you have to be found, and the place where most people will find you is on the internet. If you rely on web searches to locate you, you have to put your money down on sound SEO strategies or hope that local indexes are ranking you. That’s a MUST number on the roulette wheel to hedge some of your bets. There are several of SEO strategies and SEM strategies and the algorithms, and strategies behind them are constantly changing and updating for now.

Back in the day, besides a Yellow Page listing, you could increase your slice of the marketing pie and increase your odds by rolling the dice on print collateral. As I see it, the best bet for collateral these days is to point others to a phone number or your web site. Your web site IS the modern version of print collateral. What’s fantastic about your web site is that it’s live. You can change it whenever you want without the extra cost of another print run. There are several gambles you take on your web site. Is it easy to navigate? Does it communicate a clear message? Is the message compelling enough to drive the prospective customer to respond? Change things up here and there for a month at a time, track results, look at your web site statistics and increase your odds by predicting which changes created a higher response and go back to older material if it generated a higher response.

GET THE MESSAGE?
KNOW YOUR AUDIENCE’S “TELLS.”

In poker, every player has their tell. “Poker face,” is a term used for someone who has few (if any) tells. Do they touch a finger to their temple when they have a great hand? Do the corners of their mouths tighten if they have a bad hand, but choose to bluff?

How well do you know your audience? What gets them to respond? What do they think is important? What makes them feel pain if they aren’t using your product or service? What draws them to offerings by your competitors? What are the strengths you are offering? What are the weaknesses? How are you going to present yourself in the best light? What are they “telling” you when you communicate with them?

One of the most important ways to make sure you are getting maximum response is with the right message. Regardless of the media you are using, a powerful, attractive message will bring in the most response. Every channel you use involves messaging. A substantial number of channels also require visuals. Are those visuals catching the eye of the prospective customer in an appealing way?

GOT THE MESSAGE?

Hopefully, you gained a few insights from this article about how critical it is to have a powerful message, how to spread it around, and that it’s important to make changes that continually improve the effect on customer response.

Feel free to ask me any questions if you’re curious and would like to delve even deeper into any aspect of marketing.

Good “luck!” Hopefully, with marketing SKILL, you won’t need it!

Alon Feder
Marketing Executive